Understanding the Imperative Social Media Updates of 2016

As more and more business owners and service providers are choosing social medias as a marketing tool, they have undergone tremendous changes. Therefore, before planning a marketing campaign using the social media, it is necessary to understand the latest updates and changes. For instance, in the month January, Facebook rolled out numerous enhancements. On the other hand, other social media platforms also experienced some remarkable happenings. This content will provide some basic information on the latest updates of Facebook, Twitter and Instagram.

Facebook:

When it comes to the updates made by Facebook, expanding the live videos to all the iPhone users was one such major update. With the latest update, live videos will be available easily for most of the users. Although the company had introduced live videos in 2015, they were only available for public figures. However, these days, it is available to most of the population of United States. The company also launched a new tool that helps one in targeting the organic posts. The tools also help the company to measure the growth in revenue, numerous of hours of video watched and daily active users. On the other hand, Facebook has also made numerous updates to improve its messenger app.

Instagram:

Instagram has focused on the ads with its latest update. Instagram has rapidly increased the number of ads that it serves each month. The latest updates and proceedings have helped the company to provide millions of ad impressions without any hassles. The new report has also said that the company is planning to reveal more ads than ever.

Twitter:

Although Twitter owns Periscope, it could formerly accessed only through a dedicated app. However, with the latest updates, Periscope videos could be embedded in tweets. This helps one to play the video right within the timeline of Twitter’s app. According to the experts, the video exists up to twenty four hours in the Periscope app. On the other hand, the customers will be able to set up the polls to run shorter length time and understand the opinions and interests of the audience on a faster pace.

Another great upgrade from twitter is the new add unit that will help you to drive the conversation. Longer tweets will be coming by the end of Q1 2016. The user will be able to tweet as long as 10000 characters.

Above mentioned are some of the major updates that the top social media platforms have experienced in 2016.

Although there are many updates and changes to consider in the social media marketing, the above listed are some of the top and most important updates that the top social media platforms have experienced in the year 2016.

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