Imagine a World without Links

Some of the recent studies conducted have made many people to think about the future of links for SEO. They are also in a dilemma to understand whether or not the days of the links are truly numbered as the leading ranking factor. Google is taking step towards fact based ranking rather than popularity based rankings. The ranking will be decided based on different factors like the endogenous signals and the correctness of factual information offered by the source. Major algorithm changes have also made many website owners to stumble on the mud. However, with the right knowledge and application, you will be able to benefit from these updates and changes. For instance, when it comes to link building, it is important for you to understand there is a lot of options available to perform the same. Link building can be anything from wiring and promoting an e-book to linking content to a person or practice. All you have to do is to choose the right option based on the needs and demands of your website.

How to Avoid Algorithmically Damned Links:

As mentioned above, there is both good and bad link building. A low quality link building strategy focus entirely on the link itself and not the value of the content. These are the kind of link farms and networks that have been algorithmically damned by Penguin. Experts also gives a warning that wandering into cheap and easy inks will get you blown up. It does not matter what type of business or link building strategy you are choosing, it is important to make your content linkable without just concentrating alone on the links.

Using Links as a Dominant Factor for the Good:

Many people consider the recent events as a death knell for search engine optimization related link building. However, it is important for you to understand that things are not that dramatic as if now. According to the experts, links still have a major role to play in the foreseeable future.  Links are also considered to be very important for indexing the page. Therefore, if you are performing link building with an emphasis on authenticity and content, you can surely yield good results from the campaign you choose. All you have to do is to choose the right strategy based on the unique needs and demands of the page. Taking expert assistance is must to understand the changes in the platform and perform the right strategies.