Easy and Effective SEO for Amazon products

Search Engine Optimization consists of both in-page optimization as well as off-page optimization. Here is this case in-page would be Amazon optimization and off page would be for Google. For the former you have 4 parts and for off-page you have 3 parts to improve for efficient SEO.

Part 1- Product Title and Keywords

Everybody knows that the main part that requires optimization for Amazon products is the title and the keywords. You should build a great detailed product title and concentrate on phrased keywords. Your title should let customers know the main facts about your product like the brand and the key function but at the same time you should not pile up everything in your title. Most of the Amazon shopkeepers add keyword to the title but they are not aware that with key phrases there is more chance of meeting customers search requirements and demands.

Part 2- Shop details and Seller’s description

Most of the Amazon sellers are over confident that with a great quality product and an amazing product the customers will line up to buy their products and there will be cash in their pockets at the earliest. This was alright 5 years ago but today with the boom in SEO, most sellers aim to drive the outside traffic to Amazon. If you just merely want to do something but not do it better, then you will be the one to lose out. For instance if you name your Amazon shot “The Best Gadget Shop” then it misses out on answering the 4W+1H question that most customers want answers to ( What, Where, When, Who and How). You will stand to lose if someone wants more information about your company profile before making the purchase.

Part 3- Product Description

A search of the Amazon pages reveals that some of the Amazon sellers are putting up wrongly “specification” to “product description” details. For better optimization of the contextual area it would be better and more idea if you put up details of when, how and where the customers can use the product.

Part 4- Customer Questions/answers and Customer Reviews

It is a fact that positive reviews can improve the account status of the seller. As a result of the positive reviews customers will expect higher quality of product, faster delivery and popular seller. If the products provide high quality positive reviews then it would be a good start. The same goes to say for question and answer section. If you use the information in this section to highlight key features of the product and address key customer concerns, then you can be a winner.

Bookmark for off page optimization

Off-page optimization here would entail improving rank in Google SERP. You can hire the services of popular bookmark sites like Reddit.com or Delicious.com. Google indexing for your webpage is very important otherwise your webpage will not appear when customers search for the product

Use Social Media for publicity

You should use social media to publicize your product. You should build your personal social account in all the main stream social networking websites with genuine information.

Lastly you should be summarizing, analyzing and sharing your business thoughts about your line to garner better attention and build contextual link for your Amazon shop.