Important things you need to keep in mind if you want to improve your content

Your content is your power, your way to access your customer mind and you need to use it wisely, you need to be smart with what you write. With your content, you can either win the game or lose it. Your content is the way through which you converse with your audience, and that is why it needs to be proper and up to date. Apart from your audience, there is one more person you need to impress and that is search engines. Many things make your content special; content contains many parts like head, body, tail, etc.

Things to know

The heading is one of the most important parts of the content as it gains the immediate attention of the readers. Your readers judge your entire content based on your heading, a misconception people have regarding heading is that, if you stuff your headings with keywords, it will likely to get better ranking, but this is not true. The search engine keeps on evolving and their method of ranking keeps on changing. Search engines do not use headings to rank. Your page should be informative and have a proper heading, texts, and images. A proper and well-written content can do wonders for your site.

Common mistake

Another thing you need to note is that you need to avoid interstitials as they can block your content indexing, and this can directly impact your ranking. Interstitials or the advertisement that directly appears after opening the website can hinders the search engines bots from doing its content indexing. If you are using this ad for taking some sort of information, you can use other methods like using IP sniffing or unobtrusive icons on your website. Many websites use such icons on the top right corner of their website. You can use a banner but make sure that it does not block the indexing. To know more about such technical SEO aspects, contact us for hiring SEO services now.