Making Links Easy To Access For The Users
What is the purpose of links?
It is simple, really. The user is reading an article on your page and sees something written in a different manner that seems to contain similar information or more information and decides to click on it. The whole process only aimed at driving more traffic into sites and nothing more. Yes, it is related to page ranking, but that is a concept that came up when commercialization came about. Keeping it simple and easy to understand, what links really meant to do was get more people read your content on a regular basis. Even today, in addition to developing those social media networks and web designs and navigation, you should still follow the conventional tactic to drive in that visitor traffic.
Links that appeal to the readers
If you are giving information on clothes that keep one warm in winter, you might have a link that direct the reader to page that has information on the newest trends in winter clothes. This will enable the reader to get all the relevant information without losing track of the quest in question. Your aim should be to deliver to your readers, what they come in looking for; the rest will follow. Satisfied readers are likely to return and recommend sites to the other readers. This will translate to increasing the traffic to your sites.
Appearance of links
Although the looks have come a long way from the traditional ones, most of the readers still prefer having an underlined text in blue direct their way. This is a classic way to deliver those links on your sites. However, for a different look you could make use of varied colors, however, it is essential that you maintain consistency in the color scheme. Using a lot of different colored links will only confuse your readers as to which the actual links are. Confused readers don’t really like coming back, which will be a huge setback for your rankings.
Hummingbird isn’t the end of links
With talks about the new algorithm being the end of linking, webmasters have been increasingly considering doing away with links. However, the algorithm has nothing to do with the links; instead it just amplifies that search mechanism. It still is a good idea to embed links into your pages for better traffic. However, care should be maintained to see that the links come from authorized pages that will add value to your sites, eventually getting you a higher page rank.
Your readers are your target audience
Whatever you do to reform your site, should be done keeping in mind the appeal it will have towards the readers of your site. Even the links you add to your page, the color it is in, the page that it directs to, should be easy on the eyes and simple for your users to use. This will ultimately determine how affective it has been and secure you a favorable position on the search engine result page.