Effective Problem Solving As An SEO Consultant

Organization matters

When you first detect a problem in the system, the most likely step that anybody will take is to analyst it, understand the nature of the demands and the resources that needs to be employed to rid yourself of the issue. This essentially means that, for every issue that you face, including a SEO problem, you will need to be well-organized to cater to the needs of the situation. This calls for listing out your priorities, understanding the needs of the situation and then appointing the relevant people to get the job done.

Immediate attention required

Of course, it is smart to have the pressing issues addressed to first, as a rule under prioritization. So, if the website has broken links that has been affecting the rankings, it is better to see to it that it is done within the shortest time interval for maximum benefits. Essentially, this means that, if you have a 404 issue that has been not directing your links to the pages that you meant for them to land at, you are losing on valuable ranking numbers. Having your SEO consultant identify them for you using the latest tools and repair them using your cheapest and fastest resource will take you one step closer to solving the problem.

Allocate tasks to the available teams

First of all you need to know why the site is ranking lower. It can be due to a variety of reasons. If you have certain impending penalties that need prompt consulting, if you have duplicate content with irrelevant keywords or other issues that a technical team can verify, you are most probably in need of specific services. You cannot have a development team taking care of your content problems, in the same manner that a content team cannot deal with design demands. Each team is well-versed at a specific task and allocate accordingly for maximum and speedy results.

Recognize the optimal fixers

If your hand over broken links to high-end teams that are in great demand, chances are that your work will be lying on the table till they get to it after all their prior queries. So, if it is a task that an intern can finish and look into immediately at half the cost and double the speed, you are better off taking that path. You need to look for quick fixes that will get your site back on functional mode within no time.

Cost estimation

Without analysis the costs that each will add to the tab, you will be slightly impaired while dealing with the situation. Hence, it becomes vital that you pay a great deal of attention to the costs, in terms of time, resources and money, which will come before you after the completion of the action. Detecting the problem, analysis the feasible and optimal plan of action, the appropriate resources, having easy to access, low-cost solution, within the required time period and most of all prioritization of the task at hand will sail you safely through the problem.